Bueno Tacos

 

 

Logo and identity

 

Nicole Marshall fulfilled a longtime dream when she opened her own mobile taco trailer in Hamilton, upstate New York area. She wanted a logo that captures a Mesoamerican feeling, and as a woman-owned business, promoted a feminine look. Modeled after the goddess Quetzalcoatl, what could be more feminine than a serpent, an ancient symbol of the feminine?